Bill Harper is publisher of the largest circulating yoga magazine in the world, Yoga Journal. Based out of Active Interest Media’s corporate offices in El Segundo, just north of Manhattan Beach in LA, his day is nonstop. Between managing a portfolio of products, keeping in touch with teams across time zones that stretch from NY to San Francisco, and granting time for interviews such as this one, there’s no doubt that he maintains the balance with a liberal dose of yoga. Here’s what he had to say about running a successful brand and the state of the yoga today.
Ah, yoga. What’s not to like about stretching your muscles, sprawling out on a comfortable mat, and losing yourself in tranquility? Not only does practicing yoga tone your body and refresh your mind, it also improves your immune system, helps lower your stress level, and provides so many more health benefits. Yoga has been around for more than 5,000 years, and we’re still fine-tuning the practice.