recession

Although lots of people have cut back on luxury item purchases recently, apparently luxury yoga mat sales have never been stronger.  A Time magazine article reports that Manduka, the undisputed Porsche/Ferrari/Cadillac/[insert your favorite luxury car] of yoga mats, has seen its sales rise 55% in the first quarter of 2009.  A slightly odd trend when apparently moola is in short supply. So, how do you explain the numbers?  One smart sounding marketing professor explained, "With hedonic … [Read more...] about Sticky Yoga Mats Avoid Sticky Recession