Two NPR Audio Segments on the Business of Yoga

Inside OmThe Booming Business of Yoga

Talk of the Nation, December 26, 2006 · Guests explore yoga’s path from the margins to the mainstream, and its transformation along the way from spiritual meditation to a mass-marketed workout.

Yoga Industry Booms Across U.S.

Morning Edition, August 4, 2003 · About 15 million Americans practice yoga, up nearly 30 percent in the last year, a new survey from Yoga Journal finds. Business booms for yoga-related studios and retail stores, including those selling sportswear, videotapes and accessories. Hear Rebecca Roberts.


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