Although lots of people have cut back on luxury item purchases recently, apparently luxury yoga mat sales have never been stronger. A Time magazine article reports that Manduka, the undisputed Porsche/Ferrari/Cadillac/[insert your favorite luxury car] of yoga mats, has seen its sales rise 55% in the first quarter of 2009. A slightly odd trend when apparently moola is in short supply. So, how do you explain the numbers? One smart sounding marketing professor explained, "With hedonic … [Read more...] about Sticky Yoga Mats Avoid Sticky Recession
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Save money, Use less plastic, Buy a Sigg!
Apparently advertising works because after months of seeing Sigg water bottle ads in Yoga Journal I found myself a few days ago at the Whole Foods Market in Charlottesville, VA, dropping over $20 for a .6 L Sigg. It wasn't exactly an impulse purchase since I was shopping specifically for a water bottle, just not one quite that expensive. After two days at a legal conference of buying multiple flavored beverages throughout the day, I realized that bringing my own water bottle might save me a … [Read more...] about Save money, Use less plastic, Buy a Sigg!
Video Review: Yoga Foundations with Hillary Rubin
If you're into yoga podcasts, then there's a very good chance you know Hillary Rubin. She has a great blog full of yoga wisdom and routines that are perfect when your home practice needs some motivation. A certified Anusara Yoga teacher, Hillary has a great story that illustrates the power yoga has to improve lives. Taking her teaching to the next level, Hillary recently released a DVD, Yoga Foundations with Hillary Rubin. For the last couple weeks, both myself and my four year old … [Read more...] about Video Review: Yoga Foundations with Hillary Rubin
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